Results of SALTEX
Visitor Survey Revealed
The 70th SALTEX exhibition exceeded all expectations after an independent audit confirmed the exhibition as the largest turf management event in the UK with a total of 8,714 unique individuals attending. Now, the visitor surveys have been flooding in – revealing a fascinating and in-depth insight into the visitor profile of the show.
With visitors traveling from every corner of the UK as well as every continent around the world it was encouraging to see that over 70% of the visitors rated their overall SALTEX experience as being good, very good or excellent.
Over 65% of visitors said that they attended SALTEX to source new products, services or suppliers, while 20% wanted to make the most of the free educational LEARNING LIVE seminars and to receive one-to-one advice through the IOG’s Ask the Expert feature. With so much on offer at SALTEX, there was something for everyone and over 80% said that they were successful or very successful in meeting their objectives.
With such a large number of visitors attending SALTEX to source new products and services; they certainly came to the right place. The exhibition is a great way to launch and showcase new products and over 70% of visitors said that there was an excellent mix of products on display. Below you can see exactly what SALTEX 2015 visitors were looking for.
Exhibitors at SALTEX 2015 reported huge success at the show, suggesting that the visitors were a very powerful group of buyers. With deals being done there and then on the show floor, it’s no surprise to see that over 80% had purchasing responsibility. As you can see from the table below, over 75% of all SALTEX visitors also had the ability to sign off purchases of up to £100,000.
As for the type of facilities that the visitors were responsible for, it was great to see such a wide array of visitors tending to one or more of the following.
Visitors also found the more central location of the NEC to be more accessible with 70% stating that the new location was either good or excellent. Within the halls of the NEC, visitors favoured the more compact setting with over 70% rating the layout of the event either good or excellent.
Overall the visitor survey has demonstrated just how good the quality of attendees was – further enhancing SALTEX as the must attend event of the year.
SALTEX 2016 will be held at the NEC, Birmingham on 2 and 3 November 2016. For more information visit www.iogsaltex.com.