Deloitte in 2012 'wake-up call' to UK firms
Deloitte has urged UK business to 'wake up' to the economic benefits that are set to be generated as a result of the hosting of the London 2012 Olympics
According to research by the professional services firm, more than two thirds of companies in the UK do not see the Games as having an impact on their ability to operate as normal.
Deloitte also said that more than 50 per cent of businesses in the hospitality, tourism and leisure industry did not predict any significant impact as a result of the event.
However, the report revealed that around a quarter of firms had started to plan for the Games, with individuals or groups appointed in order to manage risks and assess opportunities.
Rick Cudworth, head of the business continuity and resilience team at Deloitte, said: "Many of these businesses need a wake-up call. They operate in service industries where people are vital, where the supply chain is time critical and where having products on the shelf or food to serve in restaurants is essential to their daily business.
"We believe that - with insight and planning - businesses can maximise the opportunities to benefit commercially from London 2012. The clock is ticking and the planning needs to start now."