SAQ completes "Ronaldo project"
UK-based sports training company Speed Agility and Quickness (SAQ) recently completed the development and delivery of a training programme involving FIFA World Player of the Year Christiano Ronaldo.
SAQ was appointed by advertising agency MC Saatchi&Saatchi to produce a high-profile exercise and skills programme for oil giant Castrol - one of the major sponsors of the 2010 World Cup in South Africa.
The brief for Castrol: Challenge Ronaldo was to draw up a programme which would see members of the public enter a competition to challenge the Portuguese international in a one-off skills challenge.
SAQ's international managing director, Alan Pearson, was in Madrid to launch the programme at the Real Madrid training ground with Cristiano Ronaldo and members of press and film crews from around the world.
SAQ has previously worked with a number of leading football and rugby clubs and also provides training programmes and nationally recognised awards for schools, amateur coaches, parents, trainers and health professionals.