The Swiss manufacturer will deliver timing solutions for the event.
RWCL chairman Bernard Lapasset said: ‘Rugby World Cup Limited is delighted that TAG Heuer has joined the impressive portfolio of commercial partners for Rugby World Cup 2011’.
‘The creation of this partnership with one of the world’s most recognisable brands further enhances the enormous prestige and attraction of Rugby World Cup in the global market place’.
‘TAG Heuer’s passion and dedication to precision and performance are values that are shared by Rugby World Cup and we look forward to working with TAG Heuer to promote Rugby around the world as the global Rugby community counts down to an event that promises to be a resounding success’.
TAG Heuer has enjoyed a long-standing association with sporting events, and some of the world’s leading athletes, including TAG Heuer Ambassadors Maria Sharapova, Jenson Button and Lewis Hamilton.
Jean-Christophe Babin, CEO & President of TAG Heuer, said: ‘Partnering with Rugby World Cup 2011, one of the world’s largest sporting events, is another demonstration of TAG Heuer’s dedication to elite sport. It is this legitimacy in sport and lifestyle that has helped drive TAG Heuer’s success as one of the world’s most aspirational luxury brands’.
Published: 29/08/2011
Source: http://www.sportindustry.biz/news/view/10277/tag-heuer-named-rwc-2011-sponsor
